Finding the right ad network can be tough for two big reasons. First, there are so many choices out there, that it’s hard to know where to start. Second, it’s tough to tell who to believe since everyone says their network is the best, and you can’t always trust what you read online.
You might even see some wild claims, like “this ad network is so scary, even Chuck Norris is afraid of it.” But it’s hard to know who’s just joking around.
We want to help you out, so we’re going to give you a straightforward review of the biggest adult ad networks. We’ll tell you what’s what, without any confusing talk, so you can pick the best one for you.
Current Trend In Adult Advertising
In 2024, the business of adult entertainment looks promising. It’s expected that the industry will double in size from 2022 to 2032. This growth is good news for marketers who want to join this field. Even though there are big companies already in the market, there’s still room for new ones.
What’s causing this growth?
1. Content Made by Users: A big trend these days is videos made by regular people, which seem more real than typical adult videos. Platforms like OnlyFans are popular because they let viewers interact directly with the video creators, who also get a better share of the money made.
2. New Products like Sex Dolls: While there are a lot of adult videos out there, one area with noticeable innovation is sex dolls. There are not only products but also videos featuring these dolls, offering new chances for advertising.
3. Virtual Reality (VR): The adult industry has often helped new technologies become popular. For example, adult content helped VHS tapes become more popular than Betamax tapes. Now, adult content might help VR become more mainstream. VR has mostly been used by gamers and tech fans, but as it gets cheaper, more people might use it. This opens up new ways to advertise, including ads for VR content and other adult products in the VR world.
Features of Adult Ad Networks
When choosing ad tracking software, consider these essential features, but in a different order of importance:
1. Good Reporting Options: The software should offer easy-to-use reporting tools. This is crucial for analyzing ad performance and making informed decisions.
2. Handle Lots of Traffic: It needs a robust database capable of managing a high volume of traffic smoothly.
3. Support Different Ads and Payment Methods: The software must be compatible with various ad formats such as video, display, push, and native ads. It should also accommodate different payment models, including pay-per-view (CPM), pay-per-action (CPA), or revenue sharing.
4. Keep User Data Private: To comply with privacy laws like GDPR, the software should anonymize users’ IP addresses who interact with the ads, ensuring their privacy is protected.
Top 10 Adult Ad Networks
#1. PopAds
PopAds is a specialized ad network focusing on popunders and popups. It offers flexibility in setting budgets, targeting visitors, and applying frequency caps for each campaign.
A unique feature of PopAds is the ability to target campaigns based on Internet Service Providers (ISPs) rather than just mobile carriers, although it predominantly delivers carrier traffic. This targeting option sets it apart from other ad networks.
The platform boasts a vast inventory, enabling a high number of impressions in a short time. When setting up a campaign, PopAds provides traffic estimations, including your likely average position and the highest bid from competitors. The bidding system is designed to be smart and efficient, similar to other established ad networks, ensuring you pay the minimum price necessary to secure your desired ad position.
While PopAds exclusively offers pop-up and popunder ads, the network’s name clearly reflects this focus, indicating its specialized nature in these specific ad formats.
#2. Kadam
Kadam Ad Network distinguishes itself in the advertising industry by providing exceptional traffic quality and innovative tools for the effective management of ad campaigns.
The network’s expansive reach includes over 100,000 sites and apps, offering advertisers widespread exposure for their campaigns.
Kadam’s platform allows for targeted advertising in any geographic location, whether it’s a specific city or a broader region, making it ideal for global marketing strategies. With a presence in over 195 countries, Kadam truly has a global footprint.
Offering a variety of six ad formats — Native, Banner, Push, In-Page Push, In-App Push, and ClickUnder — Kadam gives advertisers the flexibility to choose the best fit for their strategy.
To target adult audiences, advertisers can easily select the “Adult content” option in the network’s category settings.
Known for its commitment to innovation, Kadam consistently seeks to improve the experiences of advertisers, webmasters, and RTB partners. Since its inception in 2012, the network has been lauded for its cutting-edge technology and comprehensive advertising solutions.
#3. Push House
Push House is a Push notifications ad network that operates on a Real-Time Bidding (RTB) model, offering a combination of adult and mainstream traffic. The network boasts a vast reach with over 14 billion daily impressions across more than 180 geographical locations globally.
The platform is especially appealing to Adult Push affiliates, thanks to its user-friendly and straightforward interface. Advertisers have various options for their campaigns, including Push, In-Page Push, Progressive Web App (PWA), and iOS Push notifications, allowing for precise targeting to the appropriate audience.
To simplify the process of campaign creation, Push House utilizes Ready Sets, which are collections of high-converting ad creatives. These can be used to test offers and potentially enhance Return on Investment (ROI).
The network also offers comprehensive targeting options for fine-tuning audience reach. For more experienced users, the ability to use Blacklists and Whitelists is a valuable feature. This allows for the exclusion of underperforming traffic sources, further optimizing campaign effectiveness.
#4. TwinRed
This cutting-edge adult ad network is designed to significantly boost your return on investment (ROI). It provides access to a vast amount of high-converting traffic from a worldwide network of top-tier publishers.
Advertisers have the opportunity to bid on high-quality ad spaces in real-time and select from various effective ad formats like pop-ups, push notifications, native ads, and interstitial ads.
The network is equipped with superior optimization tools and sophisticated targeting options, making it easy and efficient to set up your campaign directly from the account dashboard.
TwinRed stands out in adult traffic, offering some of the best publishing platforms that result in excellent returns, especially on popular adult offers.
The network allows for comprehensive tracking of your campaign with advanced macros, helping you identify the most effective ad placements for your offers.
If you’re in search of top-notch adult traffic combined with powerful tools to enhance your profits, TwinRed is worth considering!
#5. AdMaven
AdMaven is an excellent option if you’re looking for traffic that’s unique to a specific network. It boasts nearly a billion active users, with the majority coming from direct publishers, potentially offering better interaction rates than other networks.
The platform focuses on push notifications and pop ads, which are highly effective for adult mobile content and adult web games. A substantial portion of their traffic is sourced from adult sites.
Creating campaigns on AdMaven is straightforward, and you can add nearly any kind of tracking detail (known as macros) to effectively track your campaign’s performance.
The cost for pop ads on AdMaven is quite low, beginning at only $0.0002. In areas where ad costs are typically higher, the bids still remain affordable, usually between $0.004 and $0.006 per view. Additionally, the rates for push notification ads on AdMaven are more economical compared to other networks, ranging from $0.001 to $0.14 per click.
For those using The Optimizer, you’ll be pleased to know that AdMaven now fully integrates with this platform.
Moreover, AdMaven is very accessible for newcomers, requiring one of the lowest minimum deposits in the adult ad network field, just $50 to get started.
#6. JuicyAds
Since its launch in 2006, this ad platform has actively reshaped the advertising industry with its innovative direct-buy approach. It stands out by enabling clients to directly purchase ads, in addition to running Run-of-Network (RON) campaigns where ads can appear across any site in the network.
JuicyAds caters to a range of advertising needs with its diverse ad formats. Advertisers can choose from standard banners, site-integrated native ads, pop-unders that display beneath webpages, and unique formats like floating ads or in-video ads.
With over 30 awards in both the adult entertainment and advertising industries, JuicyAds has positioned itself as the go-to network for impactful adult advertising. The network’s reputation for innovation and effectiveness has made it a top choice for advertisers seeking to make a significant mark in the industry.
#7. ExoClick
ExoClick is recognized as a leading ad network in the adult industry, known for its detailed and comprehensive approach. It provides a wealth of data and analytics, helping advertisers make informed choices for fine-tuning their ad campaigns.
The scope of the network is notable for its breadth.
ExoClick offers access to a range of high-quality websites, guaranteeing significant traffic in multiple regions. This diversity opens up various strategic opportunities for effectively leveraging their traffic. A key aspect of ExoClick is its SmartCPM feature, which is highly valued by media buyers for its ability to optimize campaign management in terms of both efficiency and effectiveness.
#8. TrafficStars
TrafficStars is a big ad network in the adult industry, getting 3 billion views every day. They offer high-quality ads from all over the world.
Advertisers can use many tools to target their audience and check how their ads are doing.
You can pick who sees your ads from 35 different adult categories and use various ad types like banners, native ads, video ads, push notifications, pop-ups, and more.
They offer a lot of good traffic, and you can save money by only paying for ads that people actually see.
Advertisers have the option to bid for the best ad spaces in real-time and use TrafficStars’ smart features to get better results for their money.
#9. PlugRush
This platform offers a variety of targeting options, including Push, Display, Pop, and Native ad formats.
PlugRush provides insights into your competitors’ positions and guides you on how to bid effectively to capture their traffic. This means you need to stay proactive and engaged to achieve favorable outcomes.
On this platform, you’ll engage in cost-per-view (CPV) campaigns, where you pay for each view. It’s possible to attract significant traffic with bids starting as low as $0.003.
The level of transparency provided by this Ad Network creates an experience akin to being in a strategic battle!
#10. ClickAdilla
ClickAdilla is an international self-service advertising network known for its vast array of premium adult traffic. With a user base exceeding 4.5 billion across more than 240 countries, it’s particularly effective for those in the dating affiliate sector. The platform offers the option to choose between RON and premium adult traffic sources. A standout feature is the ability to handpick specific premium adult websites for targeted campaigns.
The network utilizes intelligent targeting algorithms to enhance the effectiveness of your campaigns and manage your advertising budget efficiently. This is coupled with the platform’s advanced anti-fraud technology, ensuring secure and optimized ad spending.
Conclusion
Here we present our curated selection of the best adult ad networks suitable for promoting adult websites. It’s important to note that each platform varies in terms of CPM (Cost Per Mille) rates, available targeting options, and the diversity of ad formats offered. Given these differences, it’s crucial to conduct detailed research to determine the most suitable adult ad network for your specific adult business needs.
This careful consideration will ensure that you choose a network that aligns perfectly with your advertising strategy, target audience, and budgetary requirements. Selecting the right network is a key step in effectively promoting your adult website and achieving your business objectives.