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Best Similarweb Alternatives – Competitor Traffic Analysis tools in 2024

With Similarweb, you can easily track the traffic on your own websites and even others’. Finding out or revealing your competitor’s business analytics is not an obstacle anymore. With the Similarweb free chrome extension, you have every website’s traffic stats at your fingertips.

Let’s first see what Similarweb does for us. It is not just a traffic estimator but way more than that.

It is a great help when it comes to spying on your competitors and finding what’s working for them. You get a close estimation of the site traffic and the source of that traffic as well. Top keywords any website ranks for and the subdomain attracting most of the traffic are also there in the Similarweb features.

You get a quick overview of the traffic any website is having.

quick overview of any websites traffic in similarweb

It gives you enough insights to make a media-buying decision. You get answers to very crucial questions like – Whether to buy some ad space on a particular website or not, is that website worth advertising on, and a lot more.

You can also make decisions in your PPC marketing, advertising, and influencer marketing based on the insights given by Similarweb.

Why you need Similarweb Alternatives?

Indeed, the insights and data that Similarweb offers are very reliable and trustworthy. However, it is always rewarding to cross-check when the data is just the estimation. Yes, the traffic data is an estimation of how many page-views a particular website has received in the past months.

Another great reason to switch from Similarweb or to choose an alternative is – when you’re on the free plan, the traffic details you get are always limited to the past 3 months. Furthermore, other data is also limited to a specific number of rows.

Most of the alternatives would be free or partially free to let you have another source of data and insights. This improves your advertising intelligence and web analysis accuracy.

The top 10 Similarweb alternatives are:

Similarweb alternative #1: SEMrush

search ad semrush

The audience usually searches for the simplest keywords. Thus, they play with easy to find keywords to gain more and more traffic. Checking the health of your website leads to find out your business performance. So, opting for SEMrush will be a wise decision.

SEMrush comes with amazing features for you to facilitate your competitor research.

  • Discover your competitor’s website traffic, audiences and sources to generate leads
  • Find out the top market players and spy on their traffic strategies
  • Analyze the website’s position in a specific region
  • See the overall market share among the competitors
  • Keep a track of keyword position changes to understand how they execute plans

You can easily compare the traffic of up to 5 domains and analyze each of them to see where you can work on SEO or content to get more traffic and ultimately bring more sales for your product.

All 5 toolkits have amazing features inside to help you perform best in your marketing role; whether it is PPC marketing, SEO execution, or Product marketing.

Similarweb alternative #2: SiteProfiler

  • Find the pages that rank very high on search engines
  • Also, find keywords that generate most of the traffic and leads to your competitor’s website
  • Just like Similarweb, Siteprofiler has a feature where you can discover similar sites
  • Check and spy over the real SEO authority of any website on the internet
  • See the backlinks profile and how healthy are the backlinks

SiteProfiler is one of the top SEO and competitive analysis tools. Developed and offered by Mangools which is a well-known brand in the SEO industry. You may find it a new name because the most-popular one by Mangools is KWfinder and I am sure you’ve already heard of it.

siteprofiler dashboard

SiteProfiler is a perfect alternative to Similarweb as it is not only affordable but also very accurate; just Like Similarweb. It uses multiple data-points from third-party sources such as:

  • Alexa rank from
  • Domain Authority and Page Authority from
  • Citation Flow and Trust Flow from
  • etc.

You get access to a huge pool of data and a combined view of data from several sources. Hence the data is more accurate.

Similarweb alternative #3: Alexa Pro

alexa vs similarweb - alexa is the top similarweb alternative in 2020

  • Discover any websites’ organic performance report over the years
  • Get a detailed report of keyword’s position changes
  • Spy on the broken links of any website and find backlink opportunities
  • Find all the traffic sources of a website and compare it with others

Alexa is best for the users as it shows absolute analytical insights. Exceptional marketing strategies can be seen to allure traffic to your websites. To use Alexa, you can begin with a one-week free trial today.

Here, as we talk about competitive intelligence in the whole list, Alexa is one of the top competitors to Simiarweb. It offers you the data analytics that matter to you.

Similarweb alternative #4: Builtwith

See business insights of your own business as well as get to know what keywords your competitors are using. Analyze your rivals’ budget and strategies. The top-notch companies tied with BuiltWith are Google, Adobe, Facebook, Amazon,eBay, and Paypal.

You can have a detailed overview of the technology any website is using. For example, you can see whether a website is using WordPress or Joomla. This helps you find out your competitor’s landing page technology.

Similarweb alternative #5: Quantcast


This Quantcast tool was founded in 2006 and it is trusted by amazing brands like McDonald’s, Citibank, Toyota, etc. Effective data measurements are now not too tough as they provide you with the most efficient stats.

Real-time analysis of your prospects(website users) is what modern advertisers can make use of. It adds a lot to understand the customer/audience behavior and the market trend can be defined by this.

In the era where most of the advertisers/brands are using AI to market their products, Quantcast survives because they have the best product that gives you not only the overview and insights of your traffic but also provides you with an analysis of audience behavior with their AI technology.

Similarweb alternative #6: Ahrefs

This is a very much suitable tool for automatically knowing what keywords your opponent is using for ranking purposes. Just click on their ‘Organic Keyword’ section. Boost your revenue with Ahrefs without waiting for anything else.

Ahrefs was initially a tool that was used highly for SEO executives only. But the time has changed and even media buyers, performance marketers, and good affiliates are using it to tap an eye on the competition. Just like Similarweb, you can see the amount of traffic, organic keywords, backlinks, and traffic source a website has. You can simply put any domain into the search and get the big picture in front of you.

Similarweb alternative #7: SimilarSites

They uncover complete reports of similar sites as yours. This tool is free and shows the minutest algorithm related to a website like user surfing behavior, web structure, and analytical details.

Maybe you can find even more alternatives to Similarweb on and also find Similarsites as one of those alternatives. 😛

Similarweb alternative #8: Mattermark

In order to deliver the best outcome from a business, various publishers, agencies, and brand owners require innovative ideas somewhere. For this, a prospecting platform like Mattermark can prove to be beneficial. Their charges vary from $49 per month to $500 per month.

Similarweb alternative #9: Moz

Get your business listed across the globe with Moz local. For every small and large company, they work the hardest and eventually provide you with some reliable audiences. However, for checking others’ reports, first, you need to add a new campaign with the competitor’s URL and then entering keywords manually.


Similarweb alternative #10: Comscore

They follow all intelligent optimization processes for the monitoring of data and its acquisition organically. Their plan cost starts from $99 monthly and goes higher. Mobile app developers rely on this tool for a better global app economy.

Similarweb alternative #11: SensorTower

Comscore is a leader platform having clients in more than 70 countries. They are admirable because of their promising technology and precision. Users can set a benchmark by using this tool by evaluating companies in the market and empowering better investments.

Did we find the best Similarweb alternative?

The audience analysis tool is very necessary not only for webmasters but also for advertisers to make their advertising decision firm and solid. And when the data goes public, the market becomes transparent. So, these tools help a lot in keeping the internet transparent too while respecting everyone’s privacy.

In the number of Similarweb alternatives available online, we’ve listed these top alternatives to Similarweb. So, share this with someone and make it reach more looking for this.

To conclude with a note for a specific use, you can consider

  • SEMrush – as the best Similarweb alternative
  • Mangools – for the cheap alternative to Similarweb
  • Alexa – as the free alternative of Similarweb pro