- Save space and “beautify” links.
Short links look better and are more user friendly. For some types of communications like text messages or Twitter posting it’s crucial to keep links short to leave room for a message (as you probably know a tweet is 140 characters long)
- Tracking & statistics.
Shortener give statistics about clicks, impressions and a range of other trackable data.
- Hide a target URL.
When you see a shortened URL, you don’t know where you will land after you click it. So, some people use this to disguise the target URL.
- Making money.
You can earn money each time a short link is clicked!