Conversion rate optimization is the process of converting more traffic into customers.
But this isn’t as simple as it seems in the definition. You can easily pull a huge volume of traffic but it won’t be successful if the audience does not convert into potential customers.
Often, many struggles on how to increase the conversion rate. If you are here with the same question, we request you to read this article till the end. Today, we will have a look at
20 tips to increase conversions on your website.
Let’s get started:
Website speed
Wondering why website speed is at first place?
Well, let’s agree that speed is the most important factor.
You have spent hours designing a landing page. Imagine the visitor clicks your link and keeps staring at the circle loading for more than 5 seconds.
Guess what? You just lost a customer even before entering your website sale funnel.
This is the place where you can’t afford the visitor to get off the website without even checking your landing page.
Try to keep page load speed below 4 seconds. Analyze website speed using tools like GTMetrix or Pingdom and check for improvement points.
Interactive web fonts
Design is the second thing people notice after website speed once the website is fully loaded. But no matter how beautiful your website looks, people focus more on the content. People visit a website for accessing information and good text fonts
Your typography fonts should be appealing as well as readable for the visitors. Consider choosing typefaces that complement your website design. Always stick to not more than two fonts, namely primary font style for titles, subtitles and secondary font style for the body content.
SSL certificate
Security is perhaps a crucial element that strikes the audience on the internet.
Imagine yourself entering sensitive data on a website or doing a transaction and you notice something fishy going on behind the loading time.
Well, visitors also feel the same.
SSL certificates are data files that bind a key to organization details. You might have noticed the padlock in the URL. That’s https protocol, it reflects the connection is secure between server to the browser.
SSL certificates encrypt sensitive information like payment details, provides trust to the user and are provided free by many hosting companies.
There is no point in avoiding them if you want to build trust in the online payment community.
Creative Headlines
Writing Headlines is more difficult than the main content.
Believe it or not, headlines build an audience! It’s the first thing anyone reads before even clicking the article.
Headlines make people ideate about the content. Each heading is a way to inform what the user will get from the content below. It can be direct, a click-bait heading or a curious question.
Not only this, google bots look for keywords in content headings. Map keywords in your H1 heading tag i.e the main title and sprinkle them in subheadings like H2, H3 tags.
Brainstorm at least 5-6 headings having different formats like adding numbers, metrics and even hyphens. You can also use a heading checker tool to analyze the best possible heading.
A/B testing with Ad copies
Online paid marketing campaigns are incomplete without PPC ads. As you already know that it is a form of buying visits for the website directly, it needs to be tested from time to time. If not, there may be chances that the existing ad copy might stop converting after a certain period.
Marketers assume their ad copies are the best and should rank for the targeted keyword. But that’s not true. It is always a good practice to keep experimenting with the ads and analyze what converts more clicks.
Testing ad copies is not painful like other forms of automated testing. It’s just like the split testing feature present in Facebook ads. You just need to brainstorm new headlines, text body and the keywords that the ad displays.
Include CTA right after the sentence with solution
Call to Actions are tempting words that ask the readers to perform an action. Clear call to actions with distinct words force people to click on buttons, links and even to fill out lead forms.
But there are certain points that you should keep in mind while adding CTA’s in your content.
- Start the sentence(having CTA) in such way that creates curiosity
- Use Direct words instead of tough synonyms. Let readers know what you want them to do.
- Avoid adding multiple call-to-actions in a single paragraph.
- Bind the CTA in a place of great attention inside the paragraphs.
- Ask a question and offer the solution in the form of a CTA link.
Use relevant logical colors
Ever got distracted by vibrant colors and felt to customize the screen settings? Well, everybody likes vibrant colors but not on the content screen.
Focus on creating a good color combination to attract visitors. The colors should feel soothing to the eyes as well.
Proportionate with the white space between content, as it provides a feeling similar to reading from a paper. Stick two only two colors and use slightly different variants for hovering on links, images, selecting the text, etc.
Add security approved or verified payment badges
We already discussed the importance of security. Of course, SSL certificate creates a secure way of communicating with the servers but there are some additional aspects too.
You might have noticed some badges on the payment gateway page like Norton secured, Shopify secure, PayPal verified, etc and so on. These badges confirm the merchant is verified and the online transaction is secured against fraudulent activities.
This makes online shopping convenient for the user as well as increases the speed of the transaction. Securing Payment gateways increases conversion rate and reduces cart abandonment at the time of checkout.
Write content in a conversational manner
Communication is very important for any website.
Nobody likes to have a one-sided conversation. People want information and guidance about something and they land on your website. If you’re able to provide visitors information in a way that they understand things, they will stay on your website.
Write the headlines in a conversational tone. For example, instead of brainstorming on a catchy headline, you may directly write the question asked by readers as a heading. This will improve the conversation with the audience as well as good from the SEO point of view.
Add a comparison table
When demonstrating a comparison between two products or say you’re showcasing two different sides of a same product, it’s always a good practise to use tables.
Tables help deliver the points side by side which are easily understood by the reader and enhances the user experience.
For example, here is a table demonstrating the difference between a free product and a paid version.
Instead of writing each point, again and again, a simple comparison table makes it easy for the content writer to convey a message as well as directs the reader to make a decision faster.
Keep minimal navigation
Easy navigation makes the visitor stay on the page. Though navigation is a very important aspect to increasing conversion rate, many websites don’t guide the readers in navigation.
Maintain proper navigation to allow users to access the information quickly, engage with the content and move them closer to sales funnel.
A good idea is to let the readers know, where they are exactly on the website. This can be done by implementing navigation breadcrumbs and making every link clickable.
This also helps search engines to understand the website hierarchy better and drive more traffic to the websites.
Add videos
Text content attracts readers. It’s good for the conversion rate if the website focuses on affiliate marketing. But with the growth of video content platforms like Youtube, Vimeo, etc, many users find videos more helpful than the text content.
Studies show that adding images and multimedia increases the engagement of visitors. The same goes with the videos. Videos are performing better!
Start adding videos in the content by creating tutorials and let the readers choose whether they want to watch the video or read the text. This will give a clear view of what type of content medium are the readers interested in.
Use a conversion funnel
Every website has a goal. For some websites, it might be generating more traffic and others, it might be to generate more sales. This clearly shows every website must have a step-by-step journey defined that the visitor should go through.
But believe it or not, statistics reveal 8 out of 10 eCommerce websites shut down in the first year because of the undefined flow of visitors.
Well, let us break down what steps in conversion funnel should you have for your website:
- Awareness stage – Providing information about the product
- Consideration stage – educate customer by comparing with competitors
- Evaluation stage – stress on why the product is necessary for them
- Purchase stage – Thank them if they convert into customers
Below is a perfect example of a conversion funnel.
Credits: How to build, analyze and optimize a conversion funnel
Strategize the flow of content on your website so that these conversion funnels are fulfilled.
Educate the user before showing a lead form
Lead generation forms are crucial to every business. It’s not a good practice to collect information from people and irritate them promoting products that they don’t wish to buy.
Instead focus on providing more value, so that the reader wants to submit their details willingly and skim through the sales funnel.
Follow these best practices for lead generation forms:
- Keep only 3 fields on a form
- Make the form appear in a popup box
- Keep CTA button visible
- If possible, provide a signup incentive
Mention value that your Product offers
What do we mean by this?
Consider you’re selling a product that has many features for the end-user. But all these are technical terms that the customer finds difficult to understand! Would you go about explaining each term?
No, people don’t buy looking at features. They buy benefits!
Showcase features in the form of benefits. Let people know what they can achieve using your product and how your product can help them achieve their business goals. So, sell benefits not features.
Try language targeting
Many times, you might have seen an expected flow of audience from a particular country or a city in our Google analytics. Maybe that audience is finding our content engaging or we not providing them the content in their understandable format.
Yes! We are talking about language.
You can increase traffic exponentially by digging into Google analytics and analyzing what other language readers are consuming your language. Use free plugins like WPML to distribute your content in other vernacular languages.
Do not miss to show off what your customers say about your product
Marketing efforts like persuading headlines, CTA’s, About us page works well but it cannot replace the importance of human language branding.
Nothing connects so well to probable customers like testimonials.
Testimonials clear doubts from the buyer’s mind whether they will get the promised services. It works better if the testimonial is from a renowned person in the industry.
Collect testimonials from existing customers and display them beautifully on the website. You can even ask them to send a video testimonial sharing their experience.
Use the Chatbots/ live chat system
Chatbots are not new and you might have interacted with them on some of the other website.
While it’s already proven that automation is replacing daily routine works, still if you not implemented them on your website you can get started with chatbots even now.
There are many chatbots available for free which provide several ways to optimize the work and focus on other main marketing activities.
You can check our list of top chatbots tools to install them quickly.
Acquire the contact information to send promotional emails
If you’re in the content business, you must be aware how important emails are to generate new leads.
A recent study reveals that email still rules the conversion rate when it comes to lead generation and lead nurturing.
Offer something valuable to the audience in exchange for their emails. Add a subscribe panel at the end of blog posts so that people can easily submit their emails if they wish to get updates.
You can utilize this subscription model to send promotional gifts, sale alerts and increase business.
Integrate Facebook Pixels and Google Remarketing tags
If you haven’t integrated Facebook pixel on your website, you should do it right away. It helps you to optimize the Facebook ad campaigns by keeping track on the audience and provides data for remarketing the people who visited your website.
Pixels are a piece of JavaScript code that helps to improve the Facebook ads conversion rate. Using the data collected by pixels, you can tweak the audience that matches the people visiting your website.
You can create your pixel from the Facebook Events Manager and just add the code inside the tags. That’s it, you can now adjust the settings and gradually increase the engagement rate on the website.
Do not expect the user to be converted in the first visit
Marketing efforts like persuading headlines, CTA’s, About us page works well but it cannot replace the importance of human language branding.
Nothing connects so well to probable customers like testimonials.
Testimonials clear doubts from the buyer’s mind whether they will get the promised services. It works better if the testimonial is from a renowned person in the industry.
Collect testimonials from existing customers and display them beautifully on the website. You can even ask them to send a video testimonial sharing their experience.
Do not stick to the first landing page only
Landing pages increase conversions on the website. But what are they?
A landing page is the first webpage user visits after clicking on ads. That means the user was interested in your headline. Offer them the same thing you mentioned in the ad headline with a simple CTA button.
Make sure landing pages are different than a website’s homepage. There should be only a single target focused CTA on the landing page.
Studies show that multiple landing page websites generate more leads than a website with a single conversion page. Since landing page convert more, try adding them as many as possible.
Conclusion:
Building high conversion rate websites is a long term process. It may seem easy but the deciding parameters are different for different websites. So the list of conversion tips may never meet an end.
We would recommend you to start using these conversion tips on your website and see what things work in your favor. If things don’t work for some reason, you can shift to other techniques.
Finally, the key is to keep testing distinctive ideas to convert a simplistic looking website into a high converting machine.
Think we missed something? Tell us in the comment section which tips are missing and what works for you!